Friday, September 21, 2012

Oooo, so pretty!

A Pinch of Salt Home, seems to have some lovely bedding and kitchen things.

I wonder, though, what is with this odd habit that many advertisers have of juxtaposing these lovely things with these oddly post-apocalyptic settings.

I mean, what? Embroidered duvet covers for homeless people squatting in abandoned buildings? Is that really the visual message you want?

I realise it's a habit of advertisers now to contrast pretty things in these kinds of dilapidated settings, that people think it's chic and helps to avoid being too "twee". But isn't it just another instance of the media world disparaging the good and the beautiful? Being embarrassed by it and having to shove a load of "irony" in there to make it acceptable to cynical hipsters? From an artistic viewpoint, I can see the value in a sharp contrast between the rough, unfinished surfaces and surroundings to highlight the pretty, polished, embroidered doodads. But I think it's possible to take it a bit far and it can come out faintly schizophrenic.

I'll take my beauty without irony, thanks.

And maybe I'll do a little embroidery.