...Jack Valero, the director of Opus Dei in the UK, have combined with the Catholic Union to create Catholic Voices. Ivereigh says the model for Voices "is inspired by the experience of the Da Vinci Code Response Group in 2006, when the release of the Dan Brown film created a similar demand for Catholics to be ready to discuss its claims, however far-fetched".
The fact that the media may not want to hear from these people seems to have escaped the organisers' notice. It is good copy to get the most outrageous Catholic voices who can be found on issues such as abortion, civil partnerships and child abuse.
Many in the media are not interested in a rational voice from the Catholic church – it's not good box office. What is more, Catholic Voices has already hit choppy waters, being accused of ageism because of its upper age limit of 40, and a rival group called Catholic Voices for Reform has already been set up.
The question is: how will this all pan out? The worst-case scenario for the Catholic church here is that before the pope's visit journalists discover recent abuse cases. This would shoot to pieces the strategy that has attempted to separate the church in the UK from the rest of the world on child abuse, arguing it acted properly and put in place rigid guidelines.
Now that bit about "ageism" is pretty funny.
It looks like the be-Birkenstocked wrinklies continue to be irritated by their own loss of relevance.
But of course, this doesn't stop intrepid reporters from making sure their voices get heard:
It's all about speaking truth to power, right, Ruth? Long live the Revolution!